1. Define exactly who you are talking to.

Is your business a local one or is it national? Are you marketing to men, women or both? What age range? This is vitally important for several reasons. Firstly, your marketing message has to relate to the person you are talking to. Secondly you need to use the right vehicle to convey your message to your audience.

My audience, for example, is a small business crowd seeking marketing advice for their small business. I have written this piece, for instance, because I know my audience seeks the information I offer online in an article format.

The exciting element to this, is once you find your audience and offer the right message, you simply need to repeat your efforts to get massive results. The work is in the testing. The profits are in the implementation.

2. Use methods/strategies that apply to your business.

Once you know your audience intimately, you will find this a pretty simple exercise. The truth is, there are many different options available-the right one depends on your market, where they are found and your strengths.

The most important element is to see a quick success so that you will be motivated to repeat the marketing campaign more regularly and with more intensity.

If you enjoy writing then article marketing when done right can be a great asset to your business.

If you enjoy communicating and interacting with people, then focusing on social media would be a good fit for you.

3. Be consistent.

I am certain that the difference between highly successful small business owners and those who have not yet made it, is consistency. It's amazing just how normal regular successful people really are. Many are no more than average intelligence but just have a greater drive to succeed.

The truth is, marketing is quite easy when you have the drive to make it work for you.

A friend of mine who appears in the SuccessBug series, Tellman Knudson points out that the only person more successful than him is the one who makes more mistakes than him. Tellman has a drive and is not scared to make mistakes.

Your marketing does not have to be perfect but it needs to be consistent.

With drive alone and by following the above ideas and tips, you will have the opportunity to see initial success.